Dj mixing outdoor at new year party festival with crowd of people in background - Nightlife view of … [+]
The global online music education market boomed during 2020 when the pandemic inspired new demand and opportunities for digital music. The trend is not slowing down, and Astute Analytica predicts that the global online music education market will grow more than 18 percent (CAGR) from 2021-27.
Tribe XR virtual studio for aspiring DJs and musicians is leveraging the market opportunity by bringing its immersive VR and metaverse-centered experience to the classroom in real life. More than 90,000 students from around the globe (reportedly the largest enrollment for any DJ school in the metaverse and real life) are connected to the San Francisco-based company’s immersive skills training.
Without the use of traditional equipment, Tribe XR teaches artists how to spin in VR and eventually perform on platforms like TikTok to Twitch. The platform also provides lessons and daily workshops, the ability to DJ with friends and import personal tracks while learning on the best Pioneer DJ equipment and vinyl decks.
With more than 20 million VR headset users and 100,000 paying customers, Tribe XR is additionally eliminating the financial roadblock of equipping students with professional equipment. Operating in the metaverse also allows students to access the latest mixers and DJ technology, regardless of supply chain issues. In the process, the venture is transforming DJ education with top-of-the-line DJ equipment, immersive storytelling and interactive lesson content that teaches transferrable spinning skills.
“None of our co-founders were DJs, we all sort of aspired to learn the skills,” says Tom Impallomeni, co-founder and CEO of Tribe XR. “We thought it was a really interesting experiment to see if we could teach those skills using XR, and that’s really how we started Tribe.”
Since the pandemic has placed a spotlight on music collaboration tools, Impallomeni sees the next frontier of music approaching quickly. The various elements of the metaverse, including online games, blockchain and web3, are all part of this virtual future, he explains.
“It’s a future in which we are going from a 2-D to a 3-D world, which I really think is interesting for the music industry in different ways. As specialized music platforms emerge and mature, they will become a key part of the industry’s artist options for producing content,” Impallomeni says.
With a mission of “turning aspiring DJs into performing DJs,” Tribe XR requires only a VR or XR headset to access virtual equipment and lessons, live teachers, recorded content, performance opportunities and connection to different virtual worlds. That is much less than top-of-line DJ equipment that, according to Impallomeni, is an investment upwards of $12k or at least $3,500 for a simplified mixing kit. While few artists would consider virtual music platforms a replacement for performing live, they are another avenue for democratizing music and artist collaboration.
Developing the next generation of DJ talent takes expertise, and the Tribe XR team boasts music professionals with experience at Pixar, Superawesome and Lucasarts. Investors include Techstars, Precursor, Learn Capital and Boost VC.
Working with leading colleges and universities, Tribe XR is connected to Mt. San Antonio College in Walnut, CA, Brooks Crossing Lab at Old Dominion University in Norfolk, VA, Point Blank Music School in London and TAFE in Australia. And while the platform is heavily focused on budding DJs, established names also spend time on the platform, including Dillion Francis, Retrovision, Matrixxman, LODATO, DJ Skee and Danny Avila.
“Tribe XR is amazing. It allows anyone to put together a professional DJ set-up that would cost thousands of Euros in a matter of seconds,” says Retrovision. “It’s the same buttons as the real Pioneer decks, and I definitely think this is an amazing tool not only to prepare my sets on, but it is also useful for any beginner who wants to learn how to DJ.”
Even tech giant Meta and YouTuber DiscoVR are keeping an eye on platforms like Tribe XR and the opportunity it offers musicians to one day record tracks in VR.