The Activate Consulting Technology & Media Outlook 2023 report, with support from WSJ Tech Live, is out. And, it includes a section devoted to Audio, as well as Video.
For the latter subject, TikTok “will be one of the most disruptive forces, not only in video but also in messaging, search, and eCommerce.” In fact, Activate predicts consumer time in streaming and social video will surpass that of television.
As the streaming wars will intensify, what’s in store for Radio?
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