Filtering what is happening in music to save you time, money and effort.
TikTok is a growing force in music, minting new stars (albeit often briefly) on almost a daily basis. Older songs used in videos find new life and end up as hits once again. The big downside for users is that if they encounter a 30-second clip of a song they like, they have to leave the app to hear the whole thing. Spotify, Apple Music, and the rest of them have benefited from this. But bot for much longer.
After months of rumours, it appears that TikTok will soon roll out a streaming music service. ByteDance, TikTok’s parent company, already has Resso, a streamer operating in Brazil, India, and Indonesia. It’s just now a matter of time before Resso rolls out in multiple territories under the name TikTok Music. Australia, New Zealand, Mexico, Malaysia, and Singapore seem to be first on the list.
How do we know this? Trademarks have been filed. There’s a site called music.tiktok.com which, although registered, is set to private. And people have dug into the code for Resso and found references to TikTok Music.
And then there’s this.
pic.twitter.com/0pVcbc8I9s
The big issue, however, is how much ByteDance/TikTok is willing to pay for music. There are negotiations happening now with the three major labels and things might not be going well. One study suggests that an artist will earn $8 from one million plays.
This will be interesting.
is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.
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Each week, the podcast looks at something from the alt-rock universe, from artist profiles to various thematic explorations. Whatever the episode, you’re definitely going to learn something that you might not find anywhere else. Trust us on this.
The Backstage Project Podcast with Mark Silver focuses on the stories behind the biggest and best entertainment products, events, and companies. We go behind the scenes with amazing people who have done or are doing extraordinary things to entertain you, the audience. From sporting events to concerts, from cable tv to music apps; if it’s made an impact on the entertainment world, we cover it.
