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SHENZHEN, China, Nov. 22, 2022 /PRNewswire/ — Tencent Music Entertainment Group (“TME”, or the “Company”) (NYSE: TME and HKEX: 1698), the leading online music and audio entertainment platform in China, reported the performance for its overseas promotion and distribution service by Tencent Musician Platform. The report demonstrates TME’s steadfast efforts in empowering Chinese musicians and their high-quality music, and helping China’s music culture extend its reach.
Currently, more Chinese musicians tend to connect with global music fans by distributing their works in overseas markets. The report shows that as of October 2022, nearly 40% of the new releases by Tencent Musicians were proactively distributed across the globe, making the total works of overseas distribution around 185,000. In the first half of 2022, the streams of one single song were up 4,800%, and the highest income increase of Tencent Musician reached 835% from its launch.
Tencent Musician Platform fully supports China’s musicians and continues to promote the international impact of the country’s original music. It has helped numerous Chinese musicians start achieving their musical dream and make progress in their careers.
Massive resources empower musicians and original music
Thanks to the progress of the platform, songs from Tencent Musician Akini Jing’s album “Endless Farewell” were recommended by the global popular music platform, and it was also chosen as the monthly pick by Pitchfork, a worldwide authority in music reviews, as the report noted. Works from musicians including Liu Shuang and Georgina Qian were listed in Spatial Audio on Apple Music. “Mosaïque”, a collaborative cross-border album launched by TME and the Embassy of France in China, was produced by 21 emerging artists from China and France. It was broadly praised upon release as both the album and the single “Attends encore un peu” were promoted by the global well-known music platform.
TME’s proprietary service easily connects China’s music to global fans
In April 2022, TME further ramped up its overseas promotions and distribution capabilities by introducing a new service, “One-Click For All”, on its Tencent Musician Platform. The new service enables musicians to easily distribute musical works to over 150 popular platforms that cover audiences in more than 200 countries and regions. TME has also provided musicians with International Standard Recording Code (ISRC) for free to improve catalog management and copyright protection and has brought musicians with income equal to up to 70% of that generated from overseas markets.
The service provides more opportunities for musicians to communicate with global fans. It also advances China’s creation of original music and promotes cultural exchange. The report indicates that the music works distributed by TME have achieved over 500 million streams on YouTube and more than 1 million streams on Facebook, Spotify, and UMA. Musicians’ works were favored by global fans and at the same time, they received attention and increased their popularity across the globe.
Since its establishment, Tencent Musician Platform has continued to serve passionate musicians and help them realize their dreams. In the future, TME looks forward to working with more musicians to make progress together, to bring musicians and high-quality original musical content to a broader global stage, and to show the power of Chinese music to the world.
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About Tencent Music Entertainment
Tencent Music Entertainment Group (NYSE: TME and HKEX: 1698) is the leading online music and audio entertainment platform in China, operating the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform comprises online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music fans to discover, listen, sing, watch, perform and socialize around music. For more information, please visit ir.tencentmusic.com.
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SOURCE Tencent Music Entertainment Group
