Photo Credit: Vevo + TikTok
Music video network Vevo has announced a partnership with TikTok to create and program Trending on TikTok, a new weekly Vevo show covering the music videos of the top-trending songs on TikTok. The series will also feature clips of the creators utilizing these songs in their content.
Trending on TikTok will be available on Vevo in the US, Canada, Mexico, and Brazil. It will be a staple TV premiere on Vevo’s FAST (free ad-supported streaming TV) channels, with consecutive airing during peak viewing hours throughout the week.
“We’re excited to kick off the new year with TikTok, which has become a powerhouse for music discovery for fans worldwide, driving music video viewership,” says JP Evangelista, senior vice president of content, programming, and marketing at Vevo.
“When a song is trending on TikTok, people will actively seek out and watch that song’s music video on the Vevo network. Tapping into the creator economy was the next logical step in showcasing the power of fan communities on social media and how it fosters the music discovery process,” he continues.
“We are combining years of tastemaking expertise with our understanding of viewership trends, and there is a huge appetite for short-form content on TV, so we hope ‘Trending on TikTok‘ becomes a go-to show on TV.”
“Moreover, we are launching this show having established a massive television footprint — one that has proliferated as Vevo has become an integral offering on connected TV over the past few years. As the largest screen in the home, the TV is the center of the home, where people love to lean back and enjoy content from their favorite artists and creators,” Evangelista adds.
“Music and entertainment are at the center of what powers trends from our platform that reverberate throughout culture, the industry, and the charts,” says Dan Page, head of global business development and new screens at TikTok. “We are excited for our partnership with Vevo to expand that experience beyond the platform, supercharging the discovery process and celebrating the community’s favorite songs and artists.”